Guest Posts, Link Building, SEO, Pay-Per-Click campaigns
Advanced Search
Download our Media Kit

Restaurants

Education


 





Home / Features / The Smash Room
Special Features

The Smash Room

The Smash Room is an unconventional and innovative, an unique addition to the UAE’s leisure offerings. The 3,000 sqft converted warehouse in Al Quoz is akin to a rage room that encourages visitors to break things – from discarded VCRs to CPUs as well as televisions, refrigerators and cars. Co-founded by Hiba Balfaqih and Ibrahim Abudyak, this ingenious business venture has struck a chord with a diverse set of people. Several government departments – such as Abu Dhabi Police, Dubai Tourism and Dubai Economic Development – and corporate companies, including Facebook Middle East, LinkedIn and Atlantis The Palm, have used the facility for team building activities.

“Our audience is very diverse, including young Emiratis, especially women, to Japanese tourists and parents seeking a safe place for their children to break things. In fact, our ratio is skewed 72% towards women, and we have been able to record 15% repeat clientele,” Abudyak revealed “Importantly, our footfall isn’t seasonal. But it requires creativity to get new and old people through the doors and smash things.”

“Summer months are busier than winter, since The Smash Room is an indoor facility,” he continued. “What’s important, however, is the average transaction than the number of people. There could be months when fewer people visit us, but the average transaction is high. Overall, every month, we record an average of 250-300 transactions and around 400-500 people. Visitations did drop during Ramadan this year, but we recorded brisk business during the first half of the month post the holy month.”

At the time of The Smash Room’s launch, towards beginning of 2018, there were only two-or-three such concepts globally but operated at a much smaller scale from someone’s garage and backyard. “A concept that’s close to The Smash Room existed in Singapore. In that sense, we chose a less trodden path, which gained popularity very swiftly,” Balfaqih stated.

Going forward, the co-founders are actively evaluating franchise opportunities. “We have received a lot of interest from different countries – from Saudi Arabia to South Africa as well as the UK and the US,” shared Balfaqih. “Initially, we focused on getting the brand ready to be franchised, and now we are ready to leap. We hope to have two franchises by 2020.” “Gradually the pace will accelerate, as we would like to see 40 smash rooms around the world in the next five years,” Abudyak added.



We accept Guest Posts

  All fields are mandatory
Your Name
Email
City
Country
Your Comments
 Max 250 characters - Word Count :
Image Verification
Change Image

     


View Special Features by Category.
Airlines & Airports
Art & Gallery
Banks & Financial sector
Business
Car Industry
Construction
Dubai Government
Dubai Metro
E-Guides
Eco-Friendly
Education & Institutions
Electronics
Entertainment
Events & Occassions
Exhibition Center
Family Shows
Food & Beverages
Free Zones
Golf Clubs
Government Departments
Health & Fitness
History & Culture
Home/Furnishing/Interiors
Hospitals & Clinics
Hotels & Hospitality
Identity cards
Internet Services
Media & News
Mortgage
Music
Online Food Service
Online Store
Organisations
Other
Other Emirates
Parks & Beaches
Precious Metals
Real Estate & Property
Religion & Culture
Resorts & Clubs
Restaurants
Shopping Malls
Spas
Special Centres, Groups & Communities
Sports & Events
Sports Bars
Technology
Things To Do
Trade Fair
Travel & Leisure
UAE Market News
VIP Services
Wedding Planners

Back to top






Hotels hotels Check out Hotels in Dubai
Shopping shopping A complete Mall & Store Guide
Dining dining Eating out at the coolest spots
Sightseeing sightseeing Things to see & do
DCG Recommends dcg recommends Best of the best in Entertainment
News Alerts
News Alerts
Stay ahead with dubai news
dcg mobile
dcg Mobile
With you wherever you go
rss feed
RSS Feeds
Get the latest
dubai blog
Dubai Blog
Your space, your voice
sitemap
Sitemap
DCG at a glance