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Home / Features / Exclusive Perfume Brand Emirates Pride Now Operating 19 Stores Across The UAE
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Exclusive Perfume Brand Emirates Pride Now Operating 19 Stores Across The UAE

If you’ve been to The Dubai Mall, Dubai Mall Boutique, Mirdif City Center Mall or Mall of the Emirates recently, chances are you will have noticed incredible scents emanating from the pop-ups of noteworthy perfumiers Emirates Pride, now a well-established brand in the UAE.

The UAE is home to as many as 19 Emirates Pride outlets – an incredible journey that has taken the brand just a little over a decade. Perfume connoisseurs can now find the brand’s exclusive scents in malls across all seven Emirates as well as elsewhere in the Middle East. There are four outlets in Dubai alone, six in Abu Dhabi, and five in Al Ain.

Dubai is the birthplace of this perfume manufacturer whose success goes far beyond its own borders. Emirates Pride has also expanded into both Saudi Arabia and Oman. Furthermore, its online store ships its fragrances all over the Middle East.

From ambitious but humble beginnings

Emirates Pride was established back in 2011 with the aim of becoming the Middle East’s most distinguished perfumier. Three particular commitments have defined their focus ever since. They are excellence in creation, exclusive and sumptuous fragrance products, and high value for customers. It is their unwavering dedication to these principles that has grown Emirates Pride into the popular and successful brand it is today, just a little over a decade after it began.  

Despite its ambitious philosophy, the brand began with just a single store in Dubai. At the center of the business’s philosophy was the importation of the finest raw materials from across the world to create a small but incredibly well-crafted range of delectable perfumes. From the beginning, their perfumes were very much Emirati in tradition, but with a nod to modernity and global influences.

A reputation for excellent but distinctive and authentic fragrances was soon built and the business began to expand both its stores and its product lines. Now, Emirates Prides sells perfumes, gifts, home fragrances, accessories and other beauty products in three Middle Eastern nations. 

The brand today

Today, Emirates Pride is the retailer of several dozen exclusive products. These include perfumes and fragrances for men and women as well as a large selection of unisex scents. Best-selling fragrances include Caballo White for both ladies and gentlemen, which features a mix of fresh lemon and iris flower mixed with the warmer notes of agarwood. White Oud is also a bestseller, with similar ingredients to Caballo White but with the addition of oud. Popular unisex fragrance Hidden Leather balances florals with vanilla and leather.

Alongside their fragrances, Emirate Pride offers a range of oud and dekhoun plus accessories for the home. Their scented hair mists are equally admired. The finishing touch to the Emirates Pride brand is their wedding perfume station service. Since its launch, the brand has attended many weddings, helping to entertain guests and supplying them with beautiful fragrances by which to remember the day. Knowledgeable staff are supplied along with the signature ingredients associated with the brand.

You can explore their full range of products at all four of their Dubai locations, try out samples, and talk to expert staff. 

Secrets behind the success

Having grown so successful, so quickly, Emirates Pride attributes its growth to its commitment to quality. The combination of a modern brand and the most traditional, finest Middle Eastern fragrance ingredients has created a range to suit the modern, discerning Emirati.

The Caballo range features seven scents. Caballo, meaning ‘horse’ in Spanish, epitomizes the strength, power and beauty that the Emirates Pride perfumiers tirelessly seek to create. Even Caballo Violet with its notes of freesia and vanilla has a spicy, woody backdrop. Caballo Maroon also promises a powerful punch of agarwood and patchouli behind the soft beginnings of vanilla.

The celebratory Emirates Pride Eid collection promises to bring forgotten memories back to life through strong, warm and deep scents. In this range, Midnight Glow aims to bring positivity and healing through bergamot, ambergris, cedar and pride woods. Golden Chance is described as joyful and uplifting, combining vanilla and royal lily with amber and oud.

For a perfume that seeks to be quintessentially Emirati, there is Ambergris. This scent has been created in homage to Sheikh Zayed who was said to be very fond of the ambergris scent. This Emirates Pride perfume was created in collaboration with the German perfume designer Olaf Larsen and seeks to be iconic, traditional and uniquely reminiscent of the UAE.  

Discussing the brand’s success, the chairman and owner of Emirates Pride Perfumes, Mr. Mohamad Ibrahim said, “We are so proud of the brand growth and our ambition to create something unique and everlasting. We are privileged to be working towards realizing our leaders’ vision of enriching the world with the best we have to offer.”

Dubai and the UAE can look forward to more from this unique Emirati brand in its second decade. 

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