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A World Of Scents: Global Fragrance Trends
The world of scents is constantly evolving and growing. Every year, new trends emerge that drive the industry forward, and perfumer makers experiment with unique scent combinations that take us to a new place in time. Trends in the perfume world are largely influenced by cultural trends and norms, but the way in which people use perfume is also changing. Let’s explore emerging global fragrance trends and their impact.
In 2021, the global perfume industry reached a value of $33.5 billion. By 2027, the market is projected to hit $47.6 billion.
The rise in market value is being fueled by global perfume trends that are incorporating fragrance into more personal care products.
From lotions to shaving creams, candles and cosmetics, fragrance ingredients are making their way into products that are used on a daily basis.
But consumers and perfume makers are also experimenting with different scent combinations and fragrance uses that are pushing trends to new levels. Some of these top trends include:
More perfumers are experimenting with scents that smell like food, but they’re not focusing on the usual sweet smells. Trendy gourmand-heavy fragrances incorporate notes of pistachio gelato, steamed rice, hazelnut and sweet rum.
Another global perfume trend is “skin” scents, which are a little salty, a little sweaty and comforting. These fragrances combine notes of musk and amber for a grounded scent that evokes nostalgia.
Vanilla is on-trend right now as well as coconut and caramel.
Layering is another growing trend in the perfume industry. To create unique, personal scents, users are layering different perfumes. Varying combinations produce remarkable results, allowing for more exotic and complex scents.
Perfume layering also helps drive demand for new and exotic scents, as more users look to explore blends.
Fragrance use is no longer limited to work days and date nights. More users are wearing perfume to bed, and they’re choosing special scents for this evening ritual.
Scents with aromatherapy benefits, like those with notes of lavender or chamomile, may even help improve sleep quality and duration.
These trends are influencing perfume makers around the world. But brands that want to explore new markets will need to rely on more than just trends. They must consider the local culture.
Trends in the world of scents are often influenced by local cultures. Every region of the world has its own definition of what it means to “smell good.” For perfume makers, expanding into new global markets means learning and understanding the region’s preferences
For example:
In Japan, strong fragrances are considered offensive, so light and subtle fragrances are preferred.
In the Middle East, Oud-based perfumes are preferred, although many individuals in these regions are expanding their taste.
In Russia, Oud-based and fruity perfumes are popular.
In the US and many parts of Europe, people tend to prefer classic, clean and light scents.
Scent is intimately tied to memory, which may explain why culture is so influential when it comes to fragrance preferences. People tend to gravitate toward smells that remind them of their childhood, their home and happy memories.
Maison21G knows that making perfume is both an art and a science. Adapting and expanding into new global markets can be challenging due to varying cultural perceptions of scent. But Maison21G overcomes this hurdle by taking a personalized approach to sales and empowering customers to make their own custom scents.
Customers can use the brand’s AI-powered personality quiz to find the perfect scent matches based on their preferences, values and desired benefits. Once they’ve created their scent, customers can add a personal touch by customizing their perfume bottle.
The bespoke experience appeals to consumers from all walks of life and in all parts of the world. Maison21G’s unique approach to perfumery allows them to enter the global fragrance market and adapt with ease.
The global fragrance market continues to expand and grow, as more consumers find ways to incorporate perfume into their daily lives. But perfume makers must understand the cultural influences and perception of scent in order to expand into new regional markets.
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