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Home / Features / RaffleTech: The State-Of-The-Art AI Retention Platform Powering UAE’s Biggest Shop-And-Win Rewards Campaigns

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RaffleTech: The State-Of-The-Art AI Retention Platform Powering UAE’s Biggest Shop-And-Win Rewards Campaigns

RaffleTech, a UAE-born, AI-powered retail retention technology platform and part of the BUZ Management and Marketing LLC group, is redefining how the region's malls, retailers and brands turn one-time shoppers into loyal, returning customers. To date, the platform has powered large-scale Shop, Scan & Win promotions across multiple shopping malls, 3,500+ retail outlets and 150+ clients, driving more than 100,000 customer engagements and over AED 200 million in cumulative prize giveaways since its inception.

At its core, RaffleTech replaces the paper coupon and the manual raffle with a seamless digital journey: shoppers scan a QR code at the outlet, upload their receipt, and receive instant digital raffle entries validated in real time. Powered by intelligent, AI-driven validation and engagement, the platform layers gamified mechanics such as digital raffles, Scratch & Win and Come Back Offers that reward repeat visits and keep customers returning long after the first purchase.

Since launch, RaffleTech has become the technology partner behind some of the UAE's most talked-about retail campaigns. These include the Dubai Shopping Festival's 'Shop, Scan & Win up to AED 1 Million in Cash,' the Eid 'AED 200,000 Eidiya' giveaways, the 24K Gold Cybertruck campaign at the Dubai Gold Souk Extension, 'Buy Jewellery, Win 3KG Gold,' 'Win a Ford Car' at Nas Sports Complex, 'Dine & Win' at Souk Madinat Jumeirah, Festival of Lights and Diwali activations for the Dubai Shopping Malls Group, spanning Eid, Ramadan, Chinese New Year, the Dubai Shopping Festival and Dubai Summer Surprises.

RaffleTech's latest live campaign, 'Win Your Home in Dubai,' is currently running from 22 May to 30 August 2026. Presented by Dubai Festivals and Retail Establishment (DFRE), part of Dubai Department of Economy and Tourism (DET), together with Dubai Chambers, the citywide promotion gives shoppers who spend AED 500 or more the chance to win one of 11 Binghatti studio apartments or a two-bedroom apartment grand prize, with its first home winners already drawn in the weekly draws.

RaffleTech is an innovative retail engagement and retention platform that has successfully managed more than 100+ campaigns, delivering prizes worth over AED 200 million to the lucky winners. Through its simple and seamless Shop, Scan & Win journey, RaffleTech has transformed customer participation into a fully digital experience. The platform has become synonymous with retail retention technology, enabling brands and retailers to engage customers in a secure, efficient and world-class manner. This is particularly relevant in Dubai, a city that continues to lead global trends in retail innovation, customer experience and technology.

Promotions have become one of the most effective tools to upsell products and drive footfall, and RaffleTech is helping to power the economic growth of the region's retail and tourism sector, with an estimated 10% of that growth attributable to promotions-led activations. RaffleTech leads this segment through continuous innovation, offering cutting-edge customer retention via raffles, offers and deals to a customer base of more than one million spread across the region.

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