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There are over 1 million more mobile devices activated every day across the world than there are babies born. Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience, easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices from desktop computer monitors to mobile phones. Responsive web design has been gaining popularity and is now considered to be one of the best ways to design websites that look great on any device, from smartphones to smart TVs. Did you know that by 2015, 50% of all the users will be accessing your site from their tablet or smartphone? The first question that you should therefore ask is, "Is my current web site good enough for all the hand held devices?" You can do your quick check for free by entering your URL at You will be surprised to see that your site does not pass the litmus test. In this mobile era, whether you want to increase customer engagement, improve click through rates or drive conversions, you need to provide a consistent and user friendly web experience across all devices; and the smart way to go about it is through responsive web design. A RWD site can be created through the use of flexible grids, fluid layouts and CSS media queries. As each HTML template is designed to work on many different screen sizes, resolutions and types, when loaded up, it’ll easily adapt to its new environment, morphing and changing so that none of the original quality is lost and the design remains just as sharp as always. Using responsive web design has multiple advantages, including: It keeps your desktop and mobile content on a single URL, which is easier for your users to interact with, share, and link to and for Google’s algorithms to assign the indexing properties to your content. Google can discover your content more efficiently as they wouldn’t need to crawl a page with the different Googlebot user agents to retrieve and index all the content. Responsive web design also eliminates the need for creating multiple versions of the same website for different types of devices. Creating several sites can be costly, time-consuming and difficult to maintain. This takes away from your profits, as well as time available for business tasks such as creating content, fulfilling orders, and responding to customer queries. In the end, responsive design helps you build an efficient, profitable online business. Finally, responsive web design allows visitors to load your website quickly, regardless of the type of device used. Fast loading is critical for success online as most visitors will not wait more than a few seconds before leaving your site and choosing another search engine listing. If your site isn’t responsive yet, consider investing with a professional agency to make your site responsive. The ability to attract and keep more visitors using a variety of devices can help improve conversions, increase website sales and help you build your internet business more quickly. Send your comments/feedback to

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