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New BMW 5 Series to go on sale in September

BMW Group Middle East has confirmed that the new BMW 5 Series will go on sale in the Middle East in September. Already a leader in its executive saloon segment, globally and in the Middle East, the current generation of the BMW 5 Series is the company’s best-selling so far. Over one million units have been sold worldwide since its launch in 2010, and in the last two years, annual sales have increased by 50%. In the Middle East, the BMW 5 Series Sedan took pole position as the company’s bestselling model in 2012 and in the first six months of this year. Scheduled to make its global debut at the Frankfurt Motor Show on the 10th September, the new BMW 5 Series is set to extend the model series’ market lead even further and be a continued driving force behind future sales achievements with its design modifications and technology enhancements. These, coupled with innovative new features to the range of BMW ConnectedDrive technology, will all raise the appeal of the BMW 5 Series model family a notch higher. Commenting on the soon-to-arrive new model, Dr. Joerg Breuer, Managing Director, BMW Group Middle East, said: "Another new chapter in the impressive BMW 5 Series success story is poised to begin with the arrival of this new model. The 5 Series offers a unique combination of sporty and elegant design, outstanding dynamic performance and efficiency, superior ride comfort and advanced connectivity. We are looking forward to launching the car together with our importers and have no doubt that the new enhancements to the latest generation model will strengthen the 5 Series’ leadership position and help it to continue to be a major contributor to the Group’s accelerating sales growth here in the Middle East."

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