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Importance of Link Building for Effective SEO

Google's algorithms are complex and always evolving, but backlinks remain an important factor in how every search engine determines which sites rank for which keywords. The number of quality backlinks to a website is one of the most important factors that determine the organic ranking in Google. There are some important factors to consider while establishing links from third-party sites:

1. Domain Authority
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.
2. Relevant Site
If both sites (your page and the site where you are placing the backlink) have the same keyword topics, the backlink is considered relevant and has a strong influence on the search engine ranking. While content is KING, context is QUEEN!
3. Do-Follow Link
The term Do-follow link was introduced by Google in 2005 to reduce the search engine spam indexing and to improve the search engine results. Only Do-follow links pass link juice to the linked website and influence the target’s page rank.
4. Anchor Text
Anchor text is the descriptive labeling of the hyperlink as it appears on the website. It is important that relevant keywords are used in the anchor text of the hyperlink because the search engines examine the anchor text to see how relevant it is to the content on the website.
5. Permanent Link
A permalink or permanent link is a URL that is intended to remain unchanged for many years into the future, yielding a hyperlink that is less susceptible to link rot.
6. SEO-Friendly URL
It is important to establish that your guest post is published with a SEO-friendly URL. A good structure can help the indexation process of your website and make it relevant in searches.

Link building is a long-term strategy designed to increase traffic to your site while improving your reputation. While building links can be a painfully long drawn process, it is a key ingredient of a successful SEO process. can offer you several publisher sites and blogs that publish guest posts with back-links for a nominal fee.

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