Mobile Marketing Is Here To Stay
Mobile marketing is an excellent way for you to connect to your intended audience in both, an effective and cost-effective way.
Here are some distinct benefits:
Immediacy - Mobile campaigns are relatively easy to create and execute, with messages being delivered to recipients in a matter of seconds.
Reach - Delivery of apps to supported mobile phones is almost guaranteed, which for example, is not the case with email.
Mobility - Customers can receive apps to their mobile devices anytime and anywhere via SMS messages with links to download or via Bluetooth pods.
Affordability - The cost of sending SMS messages is very comparable to that of email broadcasting rates. Prices drop as volumes increase.
Personalization - Personalized content is targeted to individuals who have opted to receive them.
Cross-medium form of marketing - The mobile channel is highly complementary to press, radio and TV advertising.
Mobile Marketing gives you:
- The ability to create outstanding and cost-effective promotion campaigns even on short notice
- The ability to reach a wider audience and expand market share tremendously without any additional effort or cost
- The ability to build better and longer-lasting customer relationships
- The ability to retain existing customers while enticing new customers
- The ability to penetrate the mobile phone market and build brand awareness without having to spend a fortune on huge ad campaigns
- The ability to reach out to customers on the go and create a highly effective two-way communication
- The ability to integrate new, innovative forms of advertising and promotion with existing strategies without the need for large capital expenditures
Mobile Marketing Benefits:
- Mobile marketing is easy to set up and manage even without any technical knowledge
- It provides a casual and interactive platform for communication between businesses and their customers
- Delivery of messages is fast and controllable
- Response times are equally fast and are typically within 24 hours
- Mobile marketing is cost effective, convenient to use, and reaches out to a large, growing market segment
- It provides a means to set up profile groups and target specific groups
- Mobile marketing can be easily incorporated with current promotion strategies
- There is a lot of potential for intermixing with several other media platforms.
Send your feedback to sharad@cyber-gear.com
|
|
|
| |
| Archive |
| The Internet of Things: What It Is and Why You Should Care |
| Mobile Site vs Dedicated Apps |
| WHY YOUR BUSINESS NEEDS RWD? |
| How The Internet Has Changed Our Lives |
| 2013 - ONLINE, IT IS |
| Twitter Power |
| Is Your Business Mobile? |
| 20 Ingredients For Building An Amazing Website |
| My Favorite Sites |
| Context is King (Commiseration to Content) |
| Grow Your Business with QR Codes |
| The Future Web |
| Go Green With Cloud Computing |
| How Many Languages Does It Take To Stay Competitive Online? |
| 2011 - Future Bytes |
| Online Shopping for Holiday Season |
| The Twitter Addiction |
| iPad – The Killer APPliance |
| e-retailing : The Competitive Advantage |
| CONNECT to the world with Facebook |
| Mind vs Media: What the Internet Is Doing to Our Brains |
| ‘Go Green’ at Work |
| So You Think You Are Tech Savvy? |
| TigerText: Cover Your Tracks |
| The Awesome power of Google, Explained |
| Twitter’s Business Model |
| iPad - Between A Smartphone And A Laptop |
| 2010: Time to ‘Go Green’ |
| 2010: Go Green with Eco-Friendly Gadgets |
| Mobile Marketing Is Here To Stay |
| 2010 – No cash, No problem! |
| Brands that Tweet |
| Web 2.0 to Web 3.0: The evolution of the Web |
| Going Green Is Easy |
| Search Engine Reputation Management |
| The concept of ‘FOREVERISM’ |
| Stay Connected with Twitter |
| SELLSUMERS - If saving is the new spending, then selling is the new saving |
| How To Reduce Your Carbon Footprint? |
| Do You Tweet? |
| So, you have designed your web site, WHAT NEXT? |
| To Bing or to Google? That is the Question! |
| E-Transparency: The Way The Web Is Going |
| The Resurgence of ‘Tribal Marketing’ |
| Go Green Now |
| Network, Network, Network |
| Which is more ‘Green’, paper or digital? |
| No Clicks Required: A Glimpse Into The Future |
| SEO for CEO |
| Five Cost–Effective Tools for e–Marketing |
| Why ‘Go Green’? |
| The Case for Self Serve Display Advertising: Low cost – HIGH IMPACT |
| In Times Of Recession, Go Online |
Back to top
New
